Shop & Merchant Names

Players always walk into the shop you didn't prep. Each entry here is a name, a trade, and the one detail that turns 'I buy rations' into a scene. Fifty shops covering the whole spread of a fantasy economy — blacksmiths, apothecaries, clockmakers, exotic-animal dealers — each with an owner worth talking to and a detail worth pulling on.

How to use: Grab a name that fits the district, read the hook, and let the shopkeeper haggle. Three of these around a square and you've got a market district with politics. When a detail lands with your table, promote that merchant to a recurring NPC — the carpenter with the hidden drawers or the locksmith with the seventh door can anchor a whole side plot. Every detail is written to double as a quest hook: if the party goes digging, let them find something.

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